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6 December 2023
By: Joost van Lagen

Marketing e-mail validation


Email marketing has become an integral part of any successful marketing strategy. However, sending emails to invalid addresses can significantly hamper your marketing efforts, wasting valuable resources and diluting the impact of your campaigns. To address this challenge, Dynamics 365 has introduced a new email validation function that ensures your emails reach the intended recipients, resulting in improved marketing ROI. In this blog, we will explore the benefits of this feature and how it aligns with your marketing licensing plan.

How to enable it:

Go to the edit modus of the Model driven app:

Enable the feature:


ange area > App settings > Data improvement > Email validation.

Turn on email validation for leads and contacts, according to your requirements.
One thing stands out with this function is that it comes with every model driven app. This means that it can be used with the sales module, the customer service module or in combination with an external email provider such as Mailchimp.
But what does it do for your organization?

Enhancing Email Deliverability:

The primary benefit of the new email validation function in Dynamics 365 is its ability to prevent the sending of emails to invalid addresses. By leveraging advanced algorithms and real-time checks, this feature verifies the accuracy and validity of email addresses before you hit the send button. This verification process is not limited to the marketing module and helps you maintain a high deliverability rate by reducing bounce rates and preventing your emails from being flagged as spam.

Improved Marketing ROI:

Sending emails to invalid addresses not only wastes your marketing budget but also diminishes the impact of your campaigns. By utilizing the email validation function, you can ensure that your messages reach real, engaged recipients who are genuinely interested in your offerings. This leads to higher open rates, click-through rates, and conversions, ultimately maximizing your marketing return on investment.

Maintaining Data Quality:

Data quality is a critical factor in effective marketing. When your email lists are cluttered with outdated or incorrect addresses, it becomes challenging to segment your audience accurately and personalize your messages. The email validation function helps you maintain a clean and accurate database by flagging invalid email addresses. This enables you to target the right audience segments and tailor your content accordingly, resulting in more meaningful interactions with your customers.

Aligning with Your Marketing Licensing Plan:

Dynamics 365’s email validation function is a valuable addition to your marketing environment. It complements your existing marketing automation, enabling you to streamline your email campaigns and increase their effectiveness. By leveraging this feature, you can optimize your licensing investment by ensuring that every email you send reaches a valid recipient, making the most of your marketing resources.

Recommendation for Microsoft: Enhancing Visibility of Non-Valid Email Addresses:

While the new email validation function in Dynamics 365 is undoubtedly a valuable addition to the email marketing toolkit, it would be beneficial to consider further improving the feature by providing an easy way -either dashboard or view- to view all non-valid email addresses. This additional feature would enable marketers to gain valuable insights into the quality of their email lists and take necessary actions to rectify any issues promptly.

Providing an easy-to-use interface to review non-valid email addresses would save marketers valuable time and effort in identifying problematic data points. Additionally, it would support their continuous improvement efforts by facilitating ongoing monitoring and maintenance of data quality.
With proper data analyses sources for non-valid email addresses can be found and blocked off.

In conclusion, while Dynamics 365’s new email validation function brings numerous benefits to email marketing, Microsoft should consider enhancing the platform by offering a dedicated feature to easily view and manage non-valid email addresses. By implementing such functionality, marketers would have increased visibility into data quality concerns, allowing them to take immediate action and further optimize their email marketing campaigns.