Home / News / Uplift your Sales by integrating Microsoft Dynamics 365 with LinkedIn Sales Navigator
17 July 2020

Uplift your Sales by integrating Microsoft Dynamics 365 with LinkedIn Sales Navigator

Digital transformation

Digital transformation is real, and it is here, and perhaps it is changing even faster because of the recent global Covid-19 crisis. 92% of buyers are therefore seen to start their search on the web meaning that some in the role of sales are being replaced by search engines or social networks. With technology evolving constantly, it becomes critical for businesses to use tools that increase efficiency, reduce costs, and save time.

Social media platforms have enabled a shift in buying behavior and purchase decisions of consumers and so tapping into online communities, if not already, should be part of your integrated sales strategy. Social selling enables you to bring your sales department into this digital world and LinkedIn Sales Navigator is a one-of-its-kind social selling sales tool that helps in building and managing customer relationships.

Microsoft Relationship Sales combines LinkedIn Sales Navigator with Microsoft Dynamics 365 and offers you a single application to gather key information on individuals to enhance the sales process journey. It helps you to improve introductions, track interests, determine profiles that suit your target audience, just to name some advantages. With this engaging experience you will be able to focus on your leads in one Sales tool and thus it will help you to reduce the time spent on non-revenue generating activities and enhances the efficiency of your sales team.


Why use Microsoft Relationship Sales?

  • Build sales relationships and networks: The LinkedIn network consists of more than 645 million professionals. This integration makes it easy for sellers to find and connect with the right set of decision makers and influencers. It also helps in understanding the best way to contact the potential customer.
  • Gain relationship insights: LinkedIn provides recommendations on how your team can proceed with the deal, based on customer interaction data from LinkedIn, Microsoft Dynamics 365, and Office 365. Apart from this, you get to track buyers, understand their needs, and engage them with personalized content (based on their posts and participation in discussions). You can also track when SmartLinks have been forwarded to other people, to proactively identify potential clients.
  • Streamline the sales processes: With Microsoft Relationship Sales, you can send InMail communication directly through Outlook or Dynamics 365 for Sales, making the process hassle-free and less time consuming. This also provides automatic data synchronization across Sales Navigator, Microsoft Dynamics 365 Sales, and Office 365, giving you the necessary information required to build your sales relationships.

Utilizing these features allows you to work smarter. You can qualify leads quickly and more efficiently and have all the information at your fingertips in one place, within a single application.


What’s next?

By implementing Microsoft Relationship Sales you can increase your organization’s sales while also helping manage relationships with existing customers. This is a formidable tool for success in the social selling era for those who want to stay ahead of the curve.

Thus, if you want to seek the benefits from Microsoft’s LinkedIn Partnership then make sure you are on the latest Dynamics 365 for Sales version. If you want to learn more information about Microsoft Relationship Sales or looking for advice please call us or send an email to sales@dynamicpeople.com.