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Click Dimensions Marketing Automation

Click Dimensions Marketing Automation voor Microsoft Dynamics CRM stelt marketeers in staat leads te kwalificeren en daarnaast de mogelijkheid om de beste leads en kansen te prioriteren.

Click Dimensions bevat:

Click Dimensions maakt het voor organisaties mogelijk om te ontdekken wie geïnteresseerd is in hun producten, hun niveau van belang te kwantificeren en de juiste maatregelen te treffen.

ClickDimensions is een add-on welke zowel geschikt is voor Microsoft Dynamics CRM 4 als Microsoft Dynamics CRM 2011.

ClickDimensions is een 100% Software-as-a-Service (SaaS) applicatie gebouwd op het Microsoft Windows Azure-platform en ingebouwd in Microsoft Dynamics CRM. ClickDimensions maakt het mogelijk om bedrijven hun prospects te volgen van klik naar het afsluiten van een deal.

Functionaliteiten overzicht Click Dimensions:

Email Marketing

Full featured editor
Send to marketing list from Microsoft Outlook (or any email client)
Make links in emails from Microsoft Outlook (or any email client) trackable
Out of the box email templates
Inbox Preview
Text version of emails
Single and group sends
Layout Manager (create base email branding to make template/email creation easier)
Image gallery (provides absolute URLs to image files)
Send to mixed recipients (e.g. send to a combination of Leads, Contacts, Lists, etc.)
Send from workflow
Easy personalization (point and click) of HTML and text email versions
Dynamic Content (advanced dynamic rendering engine)
Statistics at individual (recipient) and aggregate (email send) level
Visual statistics page (multiple charts/graphs)
Real time Email Events to CRM (opens, clicks, bounces, etc.)
Optionally link Email Sends to CRM Campaigns
Send email from template or build ´on the fly´
Modify template before sending email
Include attachments (delivered as links to improve deliverability)
Emails scored (by click, you set the default value per click)
Custom merge fields
Personalized sending (from individual CRM record owners in bulk)

Email Deliverability

Spam Scoring
HTML validation
Email unsubscribe management
Respect Do not Allow Email/Bulk Email fields
Vanity URLs (links in your emails have your domain - not ours)
Sender Authentication (SPF, Sender ID, DK/DKIM)
Reputation Monitoring by ReturnPath
Feedback Loop Processing
Service Protection/Unsubscribe Management (unsubscribe entity)
Dedicated IP addresses available for high volume (extra cost)

Permissions and Privacy

First party tracking only (3 - 5% cookie deletion rate vs. 20 - 25% for 3rd party cookies)
No data sharing with 3rd parties
No Adobe Flash tracking (no violation of Adobe Terms of Service, Visitor Right to Privacy,
USA FTC guidelines or EU/UK e-Privacy directive)
Privacy policy template (allows customer to update their web site privacy policy). Click here to review
Privacy paper for customer education. Click here to access

Security

ClickDimensions is a secure solution. Our hosted pages (dashboard, email editor, etc.) authenticate against your Microsoft CRM server so no security holes are opened into your CRM (user enters their normal CRM email address and password)

Web Tracking

Web tracking Dashboard with visitor overview, recently active Leads, etc.
IP Organization records (groups all identified and anonymous visitor data
Anonymous Visitor records (with page, visit and visitor score)
Profile page for Leads/Contacts (summarizes all email, social, scoring and tracking data)
Visit records
Page View records
Traffic filtering
Domain specified on web tracking data
Bounce/first visit tracking
Page view and visit duration
Referring site and site type (e.g. search, social, direct, email, etc.)
Search keywords provided
Referring URL and full query string
Ad tracking
Social tracking
Sub Domain Tracking

Lead/Contact Scoring

Page view scoring
Visit scoring
Email link click Scoring
Anonymous Visitor Scoring
Lead Scoring
Contact Scoring
Opportunity Scoring
Default scoring values (organization defined)
Custom scoring values per page (positive and negative)

Social Discovery

LinkedIn
Facebook
Various other social sources

Campaign Tracking

Link Web Forms to CRM campaigns
Link Page Views to CRM campaigns
Link Email Sends to CRM campaigns
Link landing pages and micro-sites to CRM campaigns

Form Capture

Drag and drop form builder allows marketers to generate forms without coding
Auto-generated iFrame for embedding ClickDimensions hosted forms in web pages
Real-time web form data into CRM
De-Duplication (form submissions never create duplicate records)
Email appending (adds additional emails to CRM record when discovered)
Email auto-responder for any form (links any email template and sends to submitter)
3 step integration with existing site forms
Posted form entity (allows for workflow to run when form is posted)
Link forms to CRM campaigns
Auto-generated form actions for existing form integration
Hosted Forms

Surveys

Drag and drop survey builder allows marketers to generate surveys without coding
Send surveys via email
Posted Survey records created with Posted Survey Responses
Workflow may be run based on survey responses and /or completion of survey
Editable header and footer region of survey
Surveys may be linked to Service Cases
Surveys may be completed by Leads, Contacts or Anonymous Visitors

Subscription Lists

Email recipients may unsubscribe from specific subscription lists instead of unsubscribing from all mailings by default
Unsubscribe web page lists all public subscription lists so the recipient may choose from which Subscription Lists to be unsubscribed
Subscription lists are created and linked to corresponding Lead, Contact and Account Marketing Lists in CRM
When someone has unsubscribed from a Subscription Lists mailings will automatically be disallowed to its corresponding CRM Marketing Lists

Neem contact (020 303 24 70) op voor meer informatie of een demonstratie.

Click Dimensions Marketing Automation

Click Dimensions bevat:

Functionaliteiten overzicht Click Dimensions:

Dynamics CRM

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